Do you suffer from pie in the sky delusions when it comes to setting goals for your social media marketing campaigns? Or perhaps, you have the opposite problem experiencing difficulty in setting any goals at all. Whether you are dreaming of having one million followers or fans, or you are experiencing trouble in articulating your goals, the importance of having a strategy in place for setting social media marketing campaign goals cannot be denied. With a solid strategy in place, you will be able to establish realistic goals, determine how you are going to reach those goals, and be able to measure when those goals have been attained.
SPECIFICITY LEADS TO SOCIAL MEDIA SUCCESS
Begin by setting specific goals. Far too often, many brands make the mistake of being too generic when establishing social media marketing goals. Do not set a goal of simply wanting to grow your fan or follower base. If that were the goal, you could reasonably say that you have met your goal after adding just one fan or follower. The more specific you can be about your goals, the easier it will be to recognize what needs to be accomplished. Along with being specific, it is also important that you are clear about what you wish to accomplish. There should be no room for ambiguity in your goals. If you do not set clear, specific goals, it will be impossible to effectively measure your activities, nor will you be able to understand what actually denotes success…
How to Determine Goals for your Social Media Marketing Campaign
