Creating content that actually drives revenue and conversions is about more than finding the right blog post or SlideShare. It’s actually the result of a number of variables that need to come together to create a continuous understanding of what your audience want or need and providing relevant content that meets those criteria.
Since that is a huge undertaking, and would make for a great book as opposed to an article, I’m going to outline some of the larger factors that will help you get set up, determine what’s working, and a few content creation tips that will ensure you can keep up with demand without having to hire an army…
