Content marketing has quickly become the most popular way for businesses, large and small, to market themselves. And, it’s no wonder when you consider all of the benefits:
- It presents you as a thought leader within your industry
- It creates trust between brands and customers
- If done correctly, it seriously increases SEO
With this in mind, it’s easy to see why 9 out of 10 organizations now market with content.
So, we all know that content marketing is important, but what about outreach? If you’ve yet to try outreaching your content, or your doing it and not seeing results, this post will talk you through the What, Why, and How of outreaching in content marketing.
Related Article: If Content Marketing Actually Worked, It Would Look Like This
What Is Outreach?
Unfortunately, successful content marketing isn’t just about creating a stunning video, or a thought-provoking blog post. The internet is full of content just like yours, to get ahead of competitors you have to do a lot of leg-work – and that ‘leg-work’ is called outreach.
Put simply, outreach is the process of making sure that the right people see your content. To do this you need to reach out to industry leaders within your niche and ask them to post your content on their blog or website. It’s quite a request, and that’s why it’s important to learn how to outreach effectively (but, we’ll get into that later).
