You’ve been working for a year or more, and the big day is here at last. Your product is finally ready to launch. Now’s the time to kick off your online marketing campaign and watch the customers roll in. You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. And then—nothing.
What did you do wrong?
The problem is that you started to market too late. You need to build online buzz well in advance of your actual product launch (highlight to tweet). Create up-front excitement, and you’ll have customers queuing up. Wait until the moment you launch, and you’re starting from zero…
