Instagram, with more than 30 billion images shared and 300 million monthly active users, generates an average of 70 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. At only five years old, the platform has shown significant growth in its overall user base and in almost every demographic group in the past year.
As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21 %—58 times more engagement per follower than Facebook and 120 times more than Twitter…
