Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation.
We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important — and this is especially true for businesses who are blogging to get found on the internet.
It isn’t enough to simply have a blog — businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.
It’s the strategy part that trips up a lot of businesses. I’ve found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here’s a nine-step process for creating a successful blog strategy for your business. Each step is marked by a question. Adapt it based on your business needs and experience. (And you can download a template to document each of the steps below here.)
How to Create a Successful Blog Strategy: A Step-by-Step Guide
