The end of the year is rapidly approaching, which means it’s time to start planning and budgeting for 2015. With the wide range of inbound marketing tactics, it can be tricky to know where to start.
Marketers want to get to the creative side of their campaigns, which is why they may procrastinate making their 2015 budgets for as long as possible. However, this process doesn’t have to be as painful as you think.
New Trends in the Marketing World
In 2015, there will be an increased focus on inbound marketing and thought leadership, according to Forbes. Although it once seemed like a marketing buzzword, thought leadership can give your business more credibility.
The top priority of content marketing efforts used to be elevating brand awareness, but this is an added benefit of thought leadership. Inbound marketing is rising in popularity because it supports these goals.
Nearly three-quarters of marketers are setting aside more of their budgets for inbound marketing.
Some companies may be unclear on the differences between inbound tactics and content marketing. While they are related, there is more to inbound marketing than content, although blogs, white papers, news articles and e-books are an excellent way to drive traffic back to your website.
