Here’s how many marketers handle their social media strategy:
- Craft update.
- Select Facebook, LinkedIn, and Twitter
- Auto-publish update to all three networks.
But there’s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.
To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far — and hopefully you will too.
But I’ve got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience.
That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
