As one of the prominent elements of inbound marketing, content marketing has the power to develop interest in brands and create relationships with clientele through content that addresses certain needs and delivers value. It’s been known to beat conventional, outdated outbound marketing techniques, which is why the Content Marketing Institute’s 2014 report shows that 93% of B2B marketers and 90% of B2C marketers are using content marketing to convert traffic into leads as part of their marketing plan after discovering benefits such as a six times higher conversion rate. However, the biggest advantage is generating qualified leads.
In “A Guide to Marketing Genius: Content Marketing” infographic, Demand Metric highlighted that content costs 62% less than conventional advertising, but generates three times more leads. Moreover, Kapost published that the cost per lead generated by content marketing drops 80% within the first five months of content campaigns, bolstering brands for less. These statistics explain Content Marketing Institute’s findings, which indicate that 83% of marketers understanding the relationship between content marketing and lead generation…
