Disclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there.
Warning … rant alert!
When Amanda Subler, CMI’s media relations lead, notified us that The Wall Street Journalpicked up our latest research findings, I was pretty psyched. I mean, it’s the WSJ. Plus, the research is a content marketing initiative that led directly to earned media.
And then I read the following excerpt:
“Investments in content marketing – in which brands create content that is closely integrated with editorial content on publisher sites – have been on the rise for many advertisers looking to reach consumers in a less intrusive way compared to other online ad formats.”
Please go back and read that middle part again. No, wait … read it here:
