92% of people around the world say they trust earned media, including recommendations from friends and family, above all other forms of advertising. Nonprofits have begun to harness the power of social media ambassadors for their giving days to build excitement and spread the word. Ambassadors can help raise awareness, donations, and digital relationships. Unlocking the power of social media ambassadors and activating their communities is essential for your digital nonprofit goals. Here’s how to build an ambassador program for your nonprofit.
DEFINE THE PROGRAM
WHAT ARE YOUR GOALS AND OBJECTIVES?
Are you trying to build awareness, raise donations, sign up volunteers? Will you utilize digital volunteers for years or just a few weeks? Success is easiest with short-term campaigns, like a 24-hour giving days powered by our partners at Kimbia or awareness weeks. Decide why you need ambassadors before moving forward.
