Meshing up Gamification with 4Cs of Internet Marketing
Gamification Guru Gabe Zichermann says “Gamification is the process of using game thinking and game mechanics to engage audiences and solve problems. Put another way, it’s about taking the best ideas from games, loyalty programs and behavioral economics and using them in new, exciting ways.” It’s all about embedding game in your website or application for better engagement, loyalty, and ROI applying gaming techniques such as levels, points, badge, rewards, leaderboard, etc.
Customer engagement is a wholly grail of an organizations’ success, motivation, progress and everything else simply falls into the process. Gaming in the global arena has already proved, for example, World of Warcraft has already been played 5.94 million years of total time, users of Angry Birds have spent 200 million minutes each day, and Farmville attracted 60 million players worldwide in 2011. These stats opened new dimension of engagement applying their techniques, in fact, as expected, all it’s cracked up to be for any business and even works better when there is a surprise for both customers and competitors.
How to Bring Gamification into Your Internet Marketing Strategy?
