The Smart Bars FilterGrade used to massively increase their sales from social media and other referrers
While increasing email signups is one of my primary focuses, I also like to focus on increasing the conversion rate for sales on my site.
Let’s be honest, who doesn’t want more sales for the same amount of traffic?
I’ve optimized landing pages, improved the copy on products, and cleaned up the checkout flow…
The problem is none of these have had the mind-blowing results I was really hoping for. They were important and had to be done, but they were a bit boring and barely moved the needle…
