Niche to Win, Baby.

Don’t Go Big or Go Home. Go Small at first, then Iterate, Dominate, & WIN.

One of these things is not like the others.

Abstract: Startups are more likely to find product/market fit by narrowing their target demographic, understanding customer needs/benefit better, and building more focused & differentiated products along with more specific marketing messages that are better tuned to those audiences. Later, after getting initial traction with a small audience, startups can then grow their market and expand product offerings to go after bigger market segments.

Many investors give startup entrepreneurs this terrible piece of advice: Your ideas are too small. You need to think bigger & go after a larger market.Otherwise you’re not worth my time or money. We only want to invest in entrepreneurs who are changing the world & doing something REALLY BIG.”…

Niche to Win, Baby.


Rick Duris is CopyRanger.

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