By understanding how humans’ brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers’ needs.
I recently learned some neuroscience tips at a seminar called The Human Mind & Usability, which was hosted by well-known usability experts the Nielsen Norman Group.
In this article, I’ll discuss easy and effective ways to incorporate the discipline of neuroscience into landing pages. The same principles can obviously be used for other website pages too.
Why is this important?…
