Or: Content of Solace.
During any editorial planning process, a list of relevant upcoming events always gets thrown out as something to base ideas on.
The thing is, if everyone’s asking, “What can we do to get noticed when football/movies/music/christmas (delete as applicable) is trending?” then it makes it significantly harder not to be just adding to the noise.
New 007 movies come around about as frequently as an Olympic Games and, as evidenced by the recent release of Spectre, publishers have been clamouring for a piece of the pie…
How successful were publishers jumping on the James Bond publicity bandwagon?
