Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy.
Your CEO doesn’t care about the number of tweets a blog post gets or how many times a white paper is downloaded. Instead, the higher-ups in your organization want to hear how content marketing makes or saves money for the business.
By communicating the bottom-line benefits, you’ll have an easier time getting internal buy-in on your content strategy. A recent infographic by Fractl (my employer) looked at content marketing’s potential impact on the bottom line. I’ve pulled out some of the most compelling points to illustrate the big-picture benefits of a content marketing strategy…
