Almost 50% of people who own smartphones check their emails as soon as they wake up.
Just take a moment to ponder that figure.
Yes, it’s massive.
Although, just because I like to skim through my inbox first thing in the morning, doesn’t necessarily mean I’d be willing to “take the bait” and follow those well-crafted CTAs to complete whatever action the sender wants me to take. And yet, it would be a daring lie to say I’ve never been consumed by the desire to just do as I’m asked – click, buy, share or download. Or, at least, save that clever email for later, so I can tackle it after the first cup of coffee…
How Small Businesses Can Conquer the Big World of Email Marketing
