We’re huge fans of KISSmetrics at Rival IQ. When we first started incorporating KISSmetrics into our workflow, we were using it primarily to track customer acquisition and activation by way of a custom funnel. As we increased signups and activation, we started to wonder what was happening post-activation.
In the void between activation and money, there are so many questions. What happens between activation and conversion? What makes certain people convert from using a free trial to becoming a paying customer? In the end, all of this boils down to: what gets people to activate, engage, and eventually purchase our product?
To answer these questions and many others, we made it our mission to integrate the data we gather from KISSmetrics into more of our daily workflow. Using theKISS S3 data export functionality, we bring detailed application usage data to our own database so that we can include it with additional information from other sources, including FullContact and Intercom.io.
With this rich set of information, we have much more visibility as we focus on targeting, lead qualification, and product design. Now, every decision we make, from social media and content marketing all the way down to shipping new product features, is influenced by the metrics we gather from KISSmetrics.
How Rival IQ Uses KISSmetrics for Social Media, Content Marketing, and Feature Releases
