Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried about what this means for their marketing efforts.
How will this new layout affect businesses? Will we need to change our digital marketing strategies to accommodate it? These are the questions on everybody’s mind since the announcement about Google’s new layout. And to find your answers, it’s important to understand all of the changes that Google has implemented thus far…