In a recent VB Insight report, analyst Andrew Jones discovered a mere 5% of businesses are currently using marketing automation, yet those that do are scoring increased leads, conversions, and revenue across the board. Then why isn’t everyone getting on board, and getting there fast?
It turns out it’s a lot harder getting started than you’d expect. According to Jones, “There are up to 200 vendors in the marketing automation universe, and probably only 40 that really matter. The single greatest challenge users face when evaluating vendors is understanding the differences in functionality between them.”…
Marketing automation powers the customer journey — but most don’t know where to start
