Trust is one of the key elements of any sales process.
High Street store owners enjoy the advantages of being able to display their wares for their customers to browse and face-to-face contact to persuade and allay fears. But what about the online retailer? They only have their ecommerce website, a few pictures and some persuasive copy. How can they compete?
Of course, one of the major benefits the ecommerce retailer has is lower overheads, but they still have to gain the trust of a potential customer before they’ll buy and that’s not easy when they are a ‘faceless’ website.
It’s not all bad news though and here are a few tips to help you gain the trust of your customers if you are an online retailer.
1. Useful
Potential customers will want as much information as possible about an item before committing to buy and not just its description and features. They also want to read customer reviews (from real people) so they can get a balanced view of whether the product is right for them or not. Amazon is a great example of this.
This helps build trust and gives the buyer confidence in the product and you as a retailer.
