When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent. It is a living document that you should revise and update as there are changes throughout the year.
Let’s look at a few of the benefits to having a marketing calendar…
The Importance Of Having A Marketing Calendar (And Keeping It Up To Date)
