Google RankBrain, confirmed as the third most important factor in the ranking algorithm, has now been in play for approximately six months, as it was announced in October 2015. The question is no longer what is RankBrain, but rather, how it has affected SEO strategy in 2016.
In this post, we’re not going to rehash how artificial intelligence and machine learning works, because there are plenty of great posts out there about that. Instead, we’re going to look at the reasons why Google would tell the world about the third most important factor in its ranking algorithm. We’re also going to look at how SEOs should use this information in their SEO strategy, and a few basic, free tools you can use to get inside RankBrain’s “brain.”…
