This week on What to Think, we speak to John Koetsier, the vice president of research at VB Insight, VentureBeat’s new market-research arm.
VB Insight is taking a very data-driven approach to research. Case in point: For its latest report on social media management tools, VB Insight surveyed over 1,100 social media managers, analyzed a quarter-million tweets sent by 1,600 companies, and considered almost 200 different social media tools, ultimately doing detailed analysis of 28 leading tools…
