credit: getty imagesThe healthcare industry is well known to lag behind other industries when it comes to marketing by about two years. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope on how many healthcare organizations market their products, it can be scary to adapt to changing marketing trends in such a heavily regulated industry.
However, Dr. Rafael Lugo, a General Surgeon in Houston is working to change that trend by helping other doctors reach and engage today’s tech-savvy patients and physicians through digital marketing. Dr. Lugo says from his experience, digital marketing is no longer optional for hospitals and practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space…
