The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO.
In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies.
What I’d like to discuss here is the notion of co-occurrence analysis (which is available in Searchmetrics Suite as Content Optimization).
What Is Co-Occurrence Analysis?
In the world of keywords, this refers to an analysis of what words appear most commonly on a page. Imagine you create a page on women’s shoes. You can then analyze the content on the page to see what words are most common. For example, the results of the analysis for your page might look like this table here:
