We blog to attract visitors to our website with the goal to convert them into leads and ultimately customers. But blogging isn’t just writing an article about our industry. It isn’t just writing content that we think will interest our audience. It is so much more than that (and sometimes so much more complicated than that).
There is a lot that goes into blogging. You need to really understand your audience and the content they are interested in. You need to do an analysis to figure out what content has worked in the past to help you generate leads. But most importantly, you need to optimize your blog content for SEO to get people to find your website in the first place. SEO optimization is key to a successful blog.
But what does SEO actually mean? Is it just about keywords in your blog post? Yes and no. There are many SEO elements that are important to include in your blog content, some of which was covered in this blog post. Using HubSpot’s SEO panel in the COS blog, you can make sure your blog content is fully optimized before it goes live. In this post, we’ll walk through the best ways to use the SEO panel and focus on the impact score, which can help you figure out how important the different suggestions are for your post.
But before we get to that, let’s do a review of some SEO best practices that you should keep in mind as you are blogging.