Content marketing means creating and communicating stories, information, and images for the purpose of education, entertainment, or productivity. Content marketing is a relationship building strategy, minus the sales pitch. The goal is to earn interest by adding value, rather than to sell.
Pinterest is a purely image-based social network that uses graphics and photos to convey content to the audience. It is an excellent platform for content marketers and any business that can creatively represent itself visually. A Pinterest content marketing plan should directly relate to what you sell without actually selling it.
What Do I Pin?
Attract followers and get clicks by pinning information such as tutorials, case studies, videos, newsletters, guides, and blog posts. People love stories. Tell your followers about your successes, failures, education, or backstory.