Advertising does not have a very good reputation, with advertisers being distrusted by 72% of the population. This is, for the most part, in relation to traditional advertising, but what about emerging forms?
According to a report from 2012, people trust social ads more, at a rate of 36%. So what can companies do to keep and increase this trust on social media?
Make use of consent
The great thing about having brands on social media is that consumers actively seek out and give consent for advertising, typically users are quick to publicly endorse products and brands online, especially in return for special offers, competitions or exclusives (https://plus.google.com/114542752454519869265/posts/41hCaU6cefe).
Social media puts us in contact with the companies we already use or are interested in. That puts those brands in a great position to gain new customers and retain old ones without being intrusive or unwarranted in the way that other forms of advertising can be.
How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?
