In an article in Forbes Magazine, Thought Leadership is defined as “simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” One way of a company becoming a thought leader is by using content marketing to propel their brand forward.
Content marketing is a relatively new area in marketing. While it seems some digital marketers and even a few startups do a great job leveraging it, some of the more established brands seem to fall behind.
As a marketer for a B2B brand, you can think of it as an opportunity: While other brands still invest most of their resources on advertising, you can conquer the top spots of search engines with your great content.
This post covers:
- Why Content Marketing is Important for B2B Brands
- The 4 Stages of Content Marketing
- Tips & Best Practices
How Can B2B Brands Become Thought Leaders With Content Marketing?
