“People don’t buy from clowns.” The famous quote from Claude C. Hopkins may have been true in 1923, but times have certainly changed. Some of the biggest brands in the world use humor to sell their products on social media.
We all love a good laugh and when we’re choosing who to follow on Twitter or Facebook, brands that make us smile are usually at the top of the list. In fact, entertaining content is one of the top five reasons people follow particular brands or individuals online.
Incorporating humor isn’t for everyone and can seem like a risk for your business. Done right, though, a few laughs can bring big benefits to your social media presence, and your bottom line…
How Big Brands Are Using Humour on Social Media (and Why You Should Too)
