In the seven-step brand-positioning process, step one on the list involves determining how your brand is currently positioning itself in the marketplace. And if a social media element isn’t part of that strategy, context will be lost in the mind of today’s ever-connected, techno-savvy consumer. In fact, implementing a solid social-media strategy is crucial to leveraging step number seven on the list: testing the efficacy of your brand-positioning statement. So if your brand’s statement of purpose falls flat on social media, it’s safe to say it won’t gain a foothold anywhere.
With that in mind, here’s some reasoning, as well as a few concrete examples, that prove how utilizing social media the right way can position your brand ahead of the pack…
How an Authentic Social Media Strategy Can Strengthen Brand Positioning
