Have you ever thought about how the age, gender and the level of education of your email recipients affects your email marketing strategies and success? If you haven’t, shame on you! But if you have, pat yourself on the back! There are so many different factors that can affect you email marketing, and being neglectful of just one of them could really prevent you from achieving that high ROI you deserve (and have been striving for). That said, for those of you that are new to the email marketing game, and that are searching for a way to think about, understand and go about reaching your email audience through an email newsletter – this blog post is for you… But, it’s also for those email marketing vets out there, because it shares some unbelivable data that can ultimately shift the way you decide to reach your audience as well!
A new study by the folks at Fractl and Buzzstream surveyed about 1,200 people in the age range of 18 to 64. The study’s main goal: to learn about email preferences based on age, gender and and level of education. With this objective, they also hoped to find out whether “certain vocabulary and structure (should) be avoided” when constructing an email. Here are the study’s main takeaways:
How Age, Gender, and Education Can Affect Your Email Marketing
