6 Content Offer Examples for the Bottom-of-the-Funnel
The buyer’s journey is extremely helpful for marketers in mapping out content to align with where people are in the purchasing process. Whether you use the Awareness -> Consideration ->…
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts? Consumers aren’t born in a vacuum, nor do…
SEO: How To Optimise Your Webpages And Rank Higher On Google
Are you just starting to learn about SEO? Do you know how to optimise a webpage effectively to rank higher on Google? Optimising a webpage can be confusing for those…
7 Essential Inbound Marketing Strategies for Every Startup
image credit: shutterstock Inbound marketing has become increasingly popular in the marketing and advertising world for the last several years, and it's no surprise why. While traditional outbound ad campaigns…
12 Overused Stock Photos to Ban From Your B2B Marketing
Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding…
Leverage the Undeniable Power of Video Marketing on All Platforms
image credit: shutterstock | enhanced by entrepreneur Quality content increasingly involves multimedia, which is not surprising: people love to experience things through a variety of senses. Video is the most…
4 Ways to Win at Local Content Marketing
image credit: shutterstock When it comes to marketing content to local customers, you have to take a unique approach - the tactics that work for big businesses aren’t going to…
Social Media strategy For Lead Generation [Infographic]
Generating leads is a key aim of virtually every social media marketing strategy. Utilizing the massive reach potential of social networks, businesses can reach new, targeted audience segments in order…
Social Media Marketing Guide for eBay Retailers
Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part…
15 Things Smart, Social Savvy Business Marketers Never do on Facebook [Podcast]
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. 1.09 billion daily active users 989…
25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary
A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than…
Do Copy Writing “Trade Secrets” Really Exist?
Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in…