Ask an SEO: Filtering Referral Spam in Google Analytics
Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. This week, we received a question so big, I decided…
4 Companies Doing Email Marketing Right
Want your email marketing campaigns to be more successful? Follow in the footsteps of these companies doing it right. credit: getty images When used correctly, email marketing can increase sales,…
4 Things That Work More Often Than Not For Mobile Landing Pages
Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might…
7 Companies That Can Fuel Your Influencer Marketing
Credibility means trust, and a natural way to earn an audience's trust is through influencer advocates. credit: getty images A variety of trends have begun driving consumers to earned…
A Response to Influencer Marketing Criticisms
What the Influencer Marketing “Whistleblowers” Got Right (Sort Of) You’ve probably come across a few articles lately about an anonymous marketing exec who claims to blow the lid off the…
A Simple Trick That Will Improve Your Outreach by 10x
This post was sponsored by Ahrefs. Email outreach remains one of the most powerful ways to promote and grow your online business. With effective outreach, you can: A Simple Trick…
The 7 habits of highly effective digital marketers: agile skill sets
Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you'll need to thrive. As the digital marketing industry matures, digital…
How to Ask for Email Addresses (A Simple Script that Works Anywhere!)
“I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people…
3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. You already know that Google…
Report: Social Media Examiner 2016 State of Social Media Marketing
It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers…
How To Build Amazing Personalized Influencer Marketing Campaigns
It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity…
Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters
You all know the Old Spice guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it…