The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent approximately 19 percent of the retail industry’s annual sales of $3.2 trillion. Additionally, the National Retail Federation is forecasting online sales to increase between 6 and 8 percent to as much as $105 billion.
Email helps brands connect with their customers in a timely, personal manner, and during the holiday season, it’s a method that’s been proven to work. In fact, in 2014, the main sales driver for marketers was email marketing, which beat out online search—both free and paid—to become the primary driver of US online sales on Black Friday, accounting for 27.3%…
Holiday Email Marketing Trends, Dates, and Tips You Need to Know
