“Perfect” is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email.
Because so many things go into marketing emails – when to send them, how often to send them, what to write, what to highlight – how do you make one perfect?
Though it’s a subjective question, Retention Science, a retention marketing company from Los Angeles, did research in order to quantify email traits, such as exactly how many words a subject line should be (six to 10) and which month sees the most conversions (surprisingly not December)…
