Personas are not new. They have been around since the 1990s. What is new is taking personas and applying them to social media.
A persona is a tool to summarize research about a target audience and help marketers and advertisers see the world from a single target person’s perspective. A great tool, it is often used by Web developers, user experience designers, and B2B marketers.
This article provides four approaches to creating personas to increase the relevancy of your social media marketing methods.
Personas: From Usability to Social Action
In Web design, personas help in creating a digital experience that optimizes usability; in social media marketing, personas are about delivering more customized messages…
