The world of content marketing is finally catching up to the importance of metadata (“data about data”).
If you work with any kind of asset, you will have encountered metadata on many occasions. Examples include file type, file name, and date modified. All those annotations around your marketing files—descriptors that can be understood by you and your computer—relay instructive information about the content of the content.
“Intelligent content” is a term increasingly used in content marketing parlance to refer to content enriched by metadata. The industry definition is one provided by organization expert and author Ann Rockley, who as early as 2010, described intelligent content as “structurally rich and semantically aware, and is therefore automatically discoverable, reusable, reconfigurable and adaptable.”
In Rockley’s paradigm, content metadata powers better…
