Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build a business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one…
