My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-haven’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built in safety from future algorithm updates.
Traditional PR mentality states that you need to have a contact list more valuable than the Glengarry leads, and email blast prospects with what are essentially novels to be able to get any results. Luckily, we have other methods and tools like social media and newsletters like HARO at our disposal that, through basic trial and error, we can hone so these valuable mentions come to us.
Enter Twitter.
The Twittersphere is stupid awesome for PR opportunities. Journalists, anchors, customer prospects, and bloggers use the platform to find and vet sources on the fly. It’s by far the single most underutilized tool when it comes to modern day PR.
http://heroicsearch.com/generate-leads-press-links-twitter-automation/
