A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016.
It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; I’d rather take the “make it happen” approach. That means taking stock of where we are, articulating where we want to be, then prioritizing the steps it will take to get there.
These are my suggestions for starting 2016 off with a plan to identify areas for improvement in your email strategy and then make those improvements happen…
