Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions.
In this excerpt from our PPC Best Practice Guide, here are four ways to improve landing page Quality Score…
What is quality score?
According to the big G:
Quality Score is an estimate of the quality of your ads, keywords, and landing page. Higher quality ads can lead to lower prices and better ad positions.
Landing pages are one factor in Quality Score, along with things like ad quality and previous CTR, and the overall score can affect:
Four ways to improve the Quality Score of your landing pages
