Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns.
Ready for more? Your next mission, if you choose to accept it, is segmentation.
In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.
Segmentation Is Key to Demand Generation
Segmentation is the foundation of…
