Your SEO investment is wasted if it doesn’t bring the right visitors to your website and convert them into leads or sales.
Moreover, driving traffic to a poorly optimized website becomes more expensive over time; you need to constantly find more visitors to make up for declining conversion and close rates.
This year, stop wasting time and money on SEO spending, and instead turn that investment toward increasing revenue from the traffic you already have.
Here are five reasons for not investing in SEO in 2016…
