The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
[Estimated read time: 15 minutes]
Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge.
In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies…
Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails
