Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $10,000 a month for a national or international campaign.
More and more marketers are realizing the return on investment (ROI) of SEO. That’s clear fromForrester’s prediction that more than $103 billion will be spent on digital marketing, including SEO, by 2019.
Calculating the ROI of your SEO efforts may not be a walk in the park though…
