Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer’s audience and an individual or company or “X” who aims to conduct influencer marketing… to measure the success of such online social engagement between “X” and an influencer there are a number of metrics you can use.
Influencer Engagement
One, measure the level of engagement between the influencer and “X”: The process to measure the level of engagement from an influencer can be difficult because you have to pinpoint any interaction, and show that interaction over time. It’s one thing to measure in a snapshot of time, but another to continuously measure the interaction from an influencer.
One step would be catalog all of the influencer’s sources of media content production; Twitter, Foursquare, Facebook, their blog, media columns; and make a note of any traffic from those locations to “X”‘s media. Over time you’ll be able to track the volume of references from an influencer. Here we are attempting to track the level of engagement from the influencer rather than the influencer’s audience.
One way to distinguish between the influencer’s audience social participation and the influencer would be to track the IP address of the influencer. Within Salesforce, it is possible to group traffic from distinct sources on the web, you’ll have to list out the influencer’s media, and then set up salesforce so that any traffic from those sources is characterized as emanating from the influencer.
Finding 3 Metrics that Measure the Value of Influencer Marketing
