Creating great content is pointless…
…unless you’re getting it in front of your target audience.
You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms.
Most of these platforms can be grouped together, and that’s where we get marketing channels. A promotional tactic can then be applied to most of the platforms in the channel.
For example, social media is a marketing channel, consisting of platforms such as Facebook, Twitter, Instagram, etc…
Find Your Readers: 6 Marketing Channels (and which ones to pick)
